About the project and the brand

Alfonso Jaramillo Group is a Miami-based real estate advisory firm focused on development sites, land assemblages, investment sales and complex opportunities across Miami’s Urban Core and South Florida.

With more than 25 years of experience behind the practice, the challenge was not to reinvent what the firm represented, but to create a brand capable of expressing the scale, credibility and market knowledge already built over time.

Treguer Studio developed the brand identity, digital experience and selected à la carte applications, creating a visual and communication system that brings greater structure and clarity to the group while reflecting the sophistication of the market in which it operates.

The creative direction was intentionally restrained. Rather than relying on the conventional language of commercial real estate, we developed an identity rooted in confidence, precision and permanence — allowing architecture, urban context, data and opportunity to become part of the visual language of the brand.

Typography, composition, imagery and information hierarchy were designed to balance two sides of the business: the analytical nature of real estate advisory and the highly relational world behind complex transactions. The result is a brand that feels established without feeling traditional, and sophisticated without becoming ornamental.

This same approach informed the website, conceived as more than a corporate introduction. The digital experience creates a structured platform through which the firm can communicate its expertise, present its team, articulate its advisory services and, importantly, give visibility to an extensive track record of transactions and development opportunities across Miami.

Selected à la carte applications extend this identity beyond the core system, allowing the brand to respond to evolving commercial and communication needs while maintaining the same level of consistency across every touchpoint.

The result is a more defined and contemporary expression of Alfonso Jaramillo Group — one that gives visual form to decades of experience while creating a foundation for the firm's next stage of growth.

Established through experience.
Defined by strategy.
Reframed for what comes next.