We shape brands people want to belong to
Strategy, identity and experience for clubs, hospitality, places, communities and founder-led brands.
Our Latest Work
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Club Campestre de Cartagena (Country Club)
Reimagining a Colombian institution through identity, space and experience.
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Alfonso Jaramillo Group
Translating an established reputation in Miami luxury real estate into an independent brand with its own authority, presence and point of view.
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Mesa de Yeguas Country Club
Shaping a refined club identity around lifestyle, place and a strong sense of belonging.
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MEP Global, Portugal & Iberia
Building a cross-border brand ecosystem around a growing medical community.
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Taberna Anti-Dantas
Building a hospitality brand rooted in Lisbon’s character, local culture and everyday ritual.
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Catherine Cushnan Consultancy
Turning personal expertise and an international network into a clear, independent brand.
9+ Years of Expertise
55+ Brands Transformed
Countless Successful Experiences
our vision for you
People.
Place.
Belonging.
We are drawn to brands that become part of how people live, gather, work and connect.
Brands shaped by a sense of place. By the people behind them. By the communities and experiences they create around them.
Treguer Studio brings together strategy, identity and experience to build brands that exist beyond the visual — across spaces, digital environments, interactions and the details people remember.
A brand has a personality and a soul. Your business is just its body.
OUR BRAND DESIGN AND OTHER SERVICES CLIENTS ARE
Country Clubs | Members Clubs | Restaurants | Hotels | Luxury Real State
Luxury Products | Lifestyle Consultants | Fashion Brands + MORE
How we shape brands
SERVICES
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Positioning, brand strategy, visual identity and verbal direction — creating a clear foundation for how a brand looks, speaks and moves through the world.
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Defining the visual world around a brand through photography, campaigns, content, art direction and the details that shape its perception.
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Websites and digital touchpoints designed as an extension of the brand — intuitive, considered and visually coherent.
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Bringing identity into physical environments through materials, signage, atmosphere, objects and sensory details.
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Strategic and creative direction for established brands entering a new chapter, expanding their offer or redefining how they are perceived.
The perspective behind the studio:
Nicolas Higuera
Founder & Creative Director
Treguer Studio is led by Nicolas Higuera, whose approach brings together brand strategy, business thinking and creative direction.
Shaped by an international perspective and a particular interest in hospitality, culture, spaces and the way people connect with them, his work looks beyond how a brand appears to consider how it behaves, feels and becomes part of everyday life.
