We shape brands people want to belong to
Strategy, identity and experience for clubs, hospitality, places, communities and founder-led brands
Selected Work
-
![]()
Campestre de Cartagena Country Club
Reimagining a Colombian institution through identity, space and experience.
-
![]()
Alfonso Jaramillo Group
Translating an established reputation in Miami luxury real estate into an independent brand with its own authority, presence and point of view.
-
![]()
Mesa de Yeguas Country Club
Shaping a refined club identity around lifestyle, place and a strong sense of belonging.
-
![]()
MEP Global, Portugal & Iberia
Building a cross-border brand ecosystem around a growing medical community.
-
![]()
Taberna Anti-Dantas
Building a hospitality brand rooted in Lisbon’s character, local culture and everyday ritual.
-
![]()
Catherine Cushnan Consultancy
Turning personal expertise and an international network into a clear, independent brand.
People.
Place.
Belonging.
We are drawn to brands that become part of how people live, gather, work and connect.
Brands shaped by a sense of place. By the people behind them. By the communities and experiences they create around them.
Treguer Studio brings together strategy, identity and experience to build brands that exist beyond the visual — across spaces, digital environments, interactions and the details people remember.
A brand has a personality and a soul. Your business is just its body.
selected sectors
Clubs | Hospitality | Real Estate | Community-led Brands | Founder-led Brands
SERVICES
How we shape brands
-
Positioning, brand strategy, visual identity and verbal direction — creating a clear foundation for how a brand looks, speaks and moves through the world.
-
Defining the visual world around a brand through photography, campaigns, content, art direction and the details that shape its perception.
-
Websites and digital touchpoints designed as an extension of the brand — intuitive, considered and visually coherent.
-
Translating brand identity into physical environments through interiors, materials, lighting, signage and atmosphere — shaping how people move through, use and experience a space as part of the brand itself.
-
Strategic and creative direction for established brands entering a new chapter, expanding their offer or redefining how they are perceived.
The perspective behind the studio:
Nicolas Higuera
Founder & creative director