About the project and the brand

Club Campestre de Cartagena
Where legacy becomes a living experience.

To reimagine a place so deeply rooted in a nation’s cultural and social history is both a rare privilege and a profound responsibility. Founded in 1933, Club Campestre de Cartagena is more than a golf and country club — it is a symbol of Colombian heritage, an icon in one of the most storied cities in the Americas.

At Treguer Studio, we had the honour of playing a pivotal role in this new chapter. From a complete rebrand to web design, from interior branding to sensory strategy. Every element was thoughtfully orchestrated to respect its past while creating a vision for the future.

We redesigned every space, from the arrival experience to the restaurants, lounges, spa, Turkish baths, and poolside retreats, giving shape to an atmosphere that feels both timeless and alive. Through curated materials, colour palettes, fragrances, soundscapes, and signage, we built a brand that lives in every sense.

But our work went beyond the physical. We helped align internal communications and staff training to ensure that the brand’s voice was not just seen, but felt at every touchpoint, with every interaction.

To contribute to the evolution of such an institution is to become part of its legacy. Club Campestre de Cartagena is now not only a landmark of the past, but a beacon for the future, a brand reborn with soul, elegance, and intention.